A native of Italy, Daniele has brought his talents stateside to work in the digital space for almost two a decades. His brand experience includes Xerox, Barilla, Keurig, Turner, AT&T, Kellogg’s, Coca-Cola, General Electric, Purina, and more. Daniele is also regarded for his well-attended Visual Communications lectures at leading academic institutions in Italy and Brazil, teaching students from various social and cultural backgrounds.
Responsible for the original design of the CNN Election Center in 2008 (a site that got more than 1.7 billion hits every month), Daniele is also the culprit behind the design of the first online store for Coca-Cola, half dozen apps for iOS, and was part of the team that contributed to the design of Kellogg’s global intranet and the AT&T Small Business site.
Now Group Creative Director and at VML Atlanta for more than four years, he has been working on accounts like Barilla leading the design of its global intranet, and shepherding Xerox and Keurig into new heights of organization and usability. He manages operations to deliver on business requirements, increase brand awareness and drive profitability, while never neglecting the morale of his teams.
A blast from the past:
Authentic Italian Food
The print campaign for Authentic Italian Food appeared in trade publications for US buyers. The entire campaign included multiple full-page ads, each dedicated to a particular food segment, and it was so successful in the United States that the ads were also translated for the Russian and Chinese markets!
Life in I-Style
Series of advertisements to promote Italian luxury items in the exclusive Bergdorf Goodman Magazine, the high-end, luxury goods store in midtown Manhattan. I was able to showcase my art direction expertise by creatively utilizing Italian luxury shoes, eyeglasses, handbags, and jewelry. The ads were part of a full national promotion called Life in I-Style.
The Palatin Chapel
In an effort to celebrate the multi-cultured heritage of Mediterranean architecture and artistry, we began a series of 100 apps with the Palatin Chapel of the Royal Palace in Palermo. The apps compliment and enhance your tour of the monument; or educate and amuse with an immersive experience from the comfort of your home.