“Imagine you are a deer. You have essentially only four things to do during the day: sleep, eat, avoid being eaten and socialize (by which I mean mark a territory, pursue a member of the opposite sex, nurse a fawn, whatever). There is no real need to do much else. Now imagine you are a … Read More
The Palatine Chapel
Nested in the Norman palace in Palermo there’s a chapel decorated with mosaic of unparalleled elegance. But wait, there’s more, much more. This small 32-meter-long church built in 1132, combines harmoniously a variety of styles: the Norman architecture and door decor, the Arabic arches and ceiling designs and script adorning the roof, the Byzantine dome … Read More
The portrait on the back of a metro ticket
Bam! That blue, the orange, the green, the red, and the black turning in to… maroon. Almost too much. It happened in Florence, when wandering around without a specific destination that all of a sudden I got hit by a screaming combination of colors. The poster on the wall was promoting Joan Miró exhibition in … Read More
Empathy, chess and the theory of mind
I love playing chess, and one common cliché is that the mark of chess players is that they can see a number of moves ahead. That may be true in some simple positions with very limited number of pieces on the board, but the reality is that even the best chess player cannot calculate so … Read More
Building cathedrals
I remember when man landed on the moon. I was just a little kid in Italy — electrified by the sheer genius of the idea and of what it took to get there. Parked in front of the TV, eyes as wide as saucers, it didn’t matter that it was in the middle of the … Read More
Regent
Regent is a top-end cruise line, with packages costing up to $150,000. Every guest’s needs are catered to by designated staff, while the port and land excursions bring guests to the most exquisite sights on the planet. Regent needed a site and booking experience that matched its world-class cruises.For the new website redesign the team … Read More
Strategy&
To celebrate their centennial anniversary, global consulting firm Strategy& (originally Booz Allen Hamilton) wanted a custom-made iBook.What I led my team to create far exceeded anything they’d imagined. We designed an interactive timeline that allowed Strategy& to dynamically explore their company’s history. At the end of the process this is what they had to say:“We … Read More
Art Nouveau & Design Systems
Art Nouveau is probably the first form of design system I got exposed to. Not that at that time I knew anything about design systems though.What is remarkable to me about this revolutionary approach, it’s the breath of its reach, really encompassing everything, from architecture, to interior design, graphic arts, furniture, glass art, textiles, ceramics, … Read More
Driven by an impossible deadline
WPP is the world’s largest communications services company and… our parent company. Sir Martin Sorrell, CEO of WPP, in a recent press release said: “Health and wellness is one of the most exciting sectors of the global economy and offers enormous opportunities for our businesses. WPP Health & Wellness… is significant because it represents the … Read More
To gain tempo, be imperfect
Another client meeting concluded. A few more important decisions were made. Incrementally, our team was inching closer to the right solution for our project. Driving toward the airport, instead of satisfaction, I felt a sense of unease. I couldn’t help but worry that the general speed of this project wasn’t fast enough. By the time … Read More