In the five years I’ve been at VML, I’ve been fortunate enough to work with global brands on large-scale projects. From FedEx and Keurig to Strategy& and Xerox, I’ve led teams do more than reimagine sites; together, we’ve reshaped how these corporate giants communicate with their consumers. But for all the past celebrations, there’s always … Read More
Today, it’s not difficult to live stream an event. Outlets litter the outdoors, and public WiFi is found nearly everywhere. But in 2000, it was rare to broadcast on the Internet, and nearly impossible to do so from the remote site of a 2,500 year old Italian temple. Still, I was asked to do just … Read More
At its best, advertising asks us to not just consider a product, but to invest in a story. Usually, though, advertising is about trends, so we’re repeatedly forced to reimagine how we work. As a result, adaptability isn’t just a part of agency culture; it’s a job requirement. We work long, odd hours. We lean … Read More