I love playing chess, and one common cliché is that the mark of chess players is that they can see a number of moves ahead. That may be true in some simple positions with very limited number of pieces on the board, but the reality is that even the best chess player cannot calculate so … Read More
I remember when man landed on the moon. I was just a little kid in Italy — electrified by the sheer genius of the idea and of what it took to get there. Parked in front of the TV, eyes as wide as saucers, it didn’t matter that it was in the middle of the … Read More
Another client meeting concluded. A few more important decisions were made. Incrementally, our team was inching closer to the right solution for our project. Driving toward the airport, instead of satisfaction, I felt a sense of unease. I couldn’t help but worry that the general speed of this project wasn’t fast enough. By the time … Read More
In the five years I’ve been at VML, I’ve been fortunate enough to work with global brands on large-scale projects. From FedEx and Keurig to Strategy& and Xerox, I’ve led teams do more than reimagine sites; together, we’ve reshaped how these corporate giants communicate with their consumers. But for all the past celebrations, there’s always … Read More
Today, it’s not difficult to live stream an event. Outlets litter the outdoors, and public WiFi is found nearly everywhere. But in 2000, it was rare to broadcast on the Internet, and nearly impossible to do so from the remote site of a 2,500 year old Italian temple. Still, I was asked to do just … Read More
At its best, advertising asks us to not just consider a product, but to invest in a story. Usually, though, advertising is about trends, so we’re repeatedly forced to reimagine how we work. As a result, adaptability isn’t just a part of agency culture; it’s a job requirement. We work long, odd hours. We lean … Read More