Regent is a top-end cruise line, with packages costing up to $150,000. Every guest’s needs are catered to by designated staff, while the port and land excursions bring guests to the most exquisite sights on the planet. Regent needed a site and booking experience that matched its world-class cruises.
For the new website redesign the team I led created an immersive, luxurious visual identity, and new, intuitive ways to discover and book destinations. Using “inspirational” exploration, guests could search for trips based on interests, activities and even custom maps. The more they used the site, the more it tailored to their tastes — catering to them to mirror the cruise experience.